EggTrack

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Eggtrack

EggTrack continues to measure and propel the transition to cage-free eggs, highlighting leaders in this space, motivating those who have fallen behind, and affirming the need for ongoing improvement and transparency in the market as companies work toward their common goal of being 100% cage-free.

This tool is intended for food companies, industry stakeholders, investors, conscious consumers, and those who are responsible for the day-to-day decision-making and implementation processes needed to achieve cage-free production.

It is meant to support producers and purchasers alike, encouraging positive and meaningful dialogue towards committing to source and deliver cage-free eggs at a national, regional, and global level.

Methodology

EggTrack measures food companies' progress reporting against their global, US, European and APAC cage-free egg commitments. It summarises progress by region and food company sector and allows for  a year-on-year progress comparison across regions, sectors, and individual company commitments.

All information in EggTrack is based on companies’ publicly disclosed information, such as on the company’s website, their animal welfare policy or ESG/CSR report, or in a press release.

Any company with a cage-free commitment must publicly disclose and update their progress annually. This shows that a company holds itself accountable for the commitments and progress it has made, communicating to investors, customers, and other key stakeholders that it takes its social responsibility targets seriously.

Publicly disclosed data for EggTrack is valid for a two-year period to allow for the fact that company reporting may not be in line with our EggTrack reporting deadline (historically 31st July).

Once the data has been disclosed and captured it can be split into a variety of categories: Geographical Region, Sector and Egg Category.

The current geographical regions included in EggTrack are, Global, Europe, US and Asia-Pacific (APAC). 

Companies are designated as “Global” if their operations are not confined to a single region. This approach should encourage companies with global operations to make progress and report on cage-free eggs at a global level.

There are five industry sectors included in EggTrack: Food Service & Hospitality, Manufacturers, Producers, Restaurants and Retailers & Meal Kits.

 

 

Egg Categories

Egg Categories

Egg category denotes the type of egg that a company has committed to sourcing from cage-free systems.

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Egg category denotes the type of egg that a company has committed to sourcing from cage-free :

  • Shell Eggs: include whole, raw eggs with the shell unbroken.

  • Egg Products: include processed and convenient forms of eggs, including liquid, frozen, dried and pre-cooked products.
    - Liquid: includes broken eggs where the yolk and white could be separated or blended (other ingredients may also be added to the liquid).
    - Processed: includes egg products where egg is either the only or primary product, such as (but not limited to) dried egg mix, egg white solids, egg yolk solids, whole egg solids, scrambled egg mix, pre-cooked egg patties and hard-boiled / sliced eggs.
  • Egg Ingredient: includes products containing eggs as an ingredient that may be purchased by a company from a third party, such as baked goods, prepared foods (e.g., muffins, cakes, pasta etc.)
  • Combined: Where companies report a combined percentage for multiple, specified egg categories, we categorise that reporting as combined. Additionally, if companies don’t specify egg type in their commitment, they will also be categorised as ‘Combined’.

 

In addition to these four categories, certain companies have been categorised as having ‘No Commitment’. This is recorded when a company with global operations has committed only at regional level, and similarly if a company has regional operations but has only committed at national level. We report this to encourage companies to make these large-scale commitments through the whole of their supply.

Region & Sector Differences

Region & Sector Differences

In different regions, egg category definitions mean slightly different things.

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In different regions, the above egg category definitions can mean slightly different things. For example, European “Egg Product” commitments made by Retailers and Manufacturers are understood to include all egg ingredients. This ranges from those purchased by the company for use in their own products/meals, or for sale to the end customer as egg products (i.e., scrambled egg mix, dried egg whites, sugared egg yolks, etc.), to those used in the manufacturing of products purchased from third parties for use in the company’s own operations (i.e., mayonnaise, muffins, cakes, pasta, etc.).

At a global level and in other regions (US, APAC) to include only those egg ingredients that are purchased by the company for use in their own products/meals, or for sale to the end customer as egg products (i.e., scrambled egg mix, dried egg whites, sugared egg yolks, etc.), unless otherwise specified. This understanding also applies to European “Egg Product” commitments made by Restaurants and Food Service & Hospitality companies.

Brand Category Definitions

Brand Category Definitions

The following definitions apply to Shell Eggs in the Retailers & Meal Kits Category only.

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The following definitions apply to Shell Eggs in the Retailers & Meal Kits Category only:

  • Branded: Everything that is sold under an industry name.
  • Own-Brand: Brands directly owned by the retailers including tertiary and no name brands.
  • Overall: Both own-brand and branded shell eggs